Film
/
Experience
/
Identity
(
10
)
/ Details
WHAT YOU LOVE IS MADE w/ CODE — As part of the original core team at the feisty upstart Red & Co., I co-developed Made w/ Code from scratch to tackle the challenge of girls not seeing tech career pathways as interesting. Our mission was to inspire and engage them by showcasing how coding is integral to things they are passionate about.
Created 12 impactful mini-documentaries that followed real female tech ambassadors using code to make a difference in the world, emphasizing creativity, empowerment, and tangible results. This initiative successfully raised awareness and reshaped perceptions, showing girls that coding can be both exciting and meaningful. Directed by Jeff Taylor, with whom I am still speaking to this day.
/ Credits
Client:
Creative Director:
Mira Kaddoura
Made while at:
Red & Co
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