Target Brand

Mary, Mary, Quite Contrary / My copywriter partner Antony Goldstein delivered another standout script, and we launched the Life's a Moving Target platform with this long-form ad during the Grammys. This was Ellen Kuras's directorial debut with Park Pictures, and collaborating directly with a DOP Director is excellent for me. Cutting out the middleman created a seamless environment where art direction and cinematography aligned perfectly, resulting in cohesive, impactful visuals true to the original vision.