Airbnb OOH

As a proud sponsor of the 2024 Olympic and Paralympic Games, Airbnb unveiled a bespoke out of home campaign across key airports, train stations, and metro stops throughout Paris.

We reimagined the brand’s playful Categories campaign through the lens of the Games celebrating the global community of hosts and guests arriving in the city.

To ensure the work resonated deeply with both local and international audiences, we collaborated with a master translator and a French cultural anthropologist to strike the right tone clever, warm, and unmistakably Parisian.

The campaign featured a series of witty, culturally attuned headlines that blended Olympic themes with Airbnb’s signature charm:

“Gold. Silver. Tanning.”
A playful nod to Olympic medals and summer leisure.
“Let the games begin!”
Celebrating the spirit of competition and adventure.
“Torch bearers.”
Evoking the journey and warmth of hosting.
“Synchronised swimming.”
Highlighting the harmony of shared experiences.
“Opening Ceremony” and “Closing Ceremony”
Bookending the travel experience with grandeur.
“Cock-a-doodle-do!”
A spirited expression of French pride.
“Keep the flame alive.”
Encouraging lasting connections beyond the Games.
“Team spirit.”
Emphasizing community and togetherness.