Film
/
Digital
/
Experiential
Target Baby
(
8
)
/ Details
OH BABY / Art Director for Target Baby's 360 campaign. My partner Ginger Robinson and I developed a unique approach to visual storytelling called "Welcome to the School of Baby" based on insights into young parents' experiences. We worked alongside the wunderkind directing team Everynone to bring the films to life and created a 50-foot-tall refrigerator to announce baby names. Photography Katherine Ledner & Maren Caruso. Music by Lullatone
/ Credits
Client:
Target
Role:
Art Director
Creative Director:
Monica Taylor
Made while at:
Wieden + Kennedy
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